#Digital media kit material portable
Electronic press kits (EPK) can be stored and distributed by way of digital media or by website, often in Adobe Acrobat’s Portable Data Format ( PDF). The kits may include product samples when the kit is put out for a product release.
#Digital media kit material free
Often, free promotional goods known colloquially as swag are also included in kits. Public relations ( PR) professionals of all kinds use press kits regularly.Ī press kit often includes photographs, brochures, a press release, details of past press coverage, a bullet point or fact list, executive biographies and information on digital media. As part of reputation management, this direct seeding of information helps companies ensure they are recognized by the media in the light they desire. Press kits allow individuals or organizations to promote their cause or candidate, influencing the first impression and putting their desired message directly in the hands of members of the press, from where it may be published to reach a wider audience. A press kit is also known as a media kit. Let’s talk! Contact us today and we’ll help YOU reach your brand awareness goals.A press kit is an information package provided for members of the media to promote events, organizations, products or candidates. Our Winnipeg public relations team here at Dooley PR & Marketing can create these media kits for you, and help you with other PR and marketing needs. Please don’t hesitate to give us a call if you need help creating a digital or traditional media kit. Need Help Creating A Digital Media Kit? We’re Here To Help! Other supporting documents, information or visuals: Add other important information, but make sure you are not including too much – your information may get lost or just overwhelm the person reading it.You can do it yourself, but we recommend hiring professionals to help with your photography and videography needs. Company logos are also helpful – make sure you provide them with a high-resolution image. We recommend including quotes from key stakeholders like company executives, board members or important clients. News Release: A one to two-page summary of what’s newsworthy about your story.We suggest designing something visually appealing, like an infographic. Fact Sheet: Fast facts and stats about your company or organization.We also recommend giving a brief description of your company or organization.
Backgrounder: Why should the media outlet share your story with their audience? Here you can add a summary of your business, new product, campaign or event you are pitching.Here are some of our top digital media kit materials: That makes it easy to send the link to the folder to your targeted reporters and journalists, along with a personalized email pitch where you briefly talk about why they should cover your story and what makes it newsworthy. At Dooley PR & Marketing, we see the value in both.ĭigital media kits can be downloadable files hosted in a Google Drive or DropBox folder. That doesn’t mean printed media kits are dead. Companies and organizations also mailed these out in boxes to various media outlets.Īs technology continues to change the industry, more PR professionals transition to using digital media kits. Media kits or press kits started out as printed documents that were handed out in an envelope or folder to the media at press conferences, media events, interviews or meetings. The PR industry moves with the evolution of technology. This ultimately helps them tell your story as they publish or broadcast it to their audience.
One of these strategies is a digital media kit that helps reporters and journalists learn more about your business, campaign or event. In today’s digital age, many traditional public relations tactics have a modern and digital twist. It’s important to ask yourself, “How can I get the word out?” The same principle applies to a campaign or event you’re planning. If you have an amazing product or service but people don’t know about it, who’s going to buy it? Brand awareness is a major key to a successful business.
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